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About the NSPRA 2026 National Seminar

Key Event Details

Date: July 19-22, 2026

Location: New Orleans, La.

Venue: Hilton New Orleans Riverside, 2 Poydras St.

The NSPRA 2026 National Seminar is the largest communications-focused professional development event for school public relations professionals, superintendents, and education leaders. It brings together more than 1,600 attendees from across the United States, Canada, and beyond. 

Seminar Highlights

  • 150+ Breakout Sessions covering critical topics in school communications
  • Streamlined Skill Sessions on timely and relevant school PR topics
  • Gold Mine Mini-Sessions offering practical ideas for immediate implementation
  • Daily networking opportunities with regional, national, and global colleagues 
  • Industry partner exhibits in the Marketplace

Focus Areas

Attendees can expect sessions on:

  • Generative AI in school PR/communications
  • Career development and chapter leadership
  • Community and stakeholder engagement
  • PR/Communication leadership
  • Marketing and branding for school systems
  • Strategic planning and communications tactics

Keynote Speaker

Monday General Session (July 20)

Mariana Atencio, Peabody Award-Winning Journalist and Bestselling Author

Mariana Atencio will explore how authentic leadership builds trust, strengthens teams, and helps people stand out in an AI-driven world.

NSPRA 2026: Make the Most of Your First NSPRA Seminar!

We're Presenting!

CHESPRA is proud to have several of our members presenting at this year's NSPRA Seminar.

Don't miss these inspiring sessions:

A woman in an orange shirt is featured in a circular inset against a vibrant purple background advertising a presentation on %22Escape the Content Chaos%22 at NSPRA 2026 in New Orleans, with a scenic waterfront cityscape in the upper background.
A woman makes a heart shape with her hands in the foreground, superimposed over a vibrant city skyline with a riverboat in the background.
A portrait of a woman is superimposed on a cityscape with a river and a boat, advertising a presentation on culturally responsive communication and newcomer engagement.
A woman's portrait is superimposed on a vibrant purple background with event details, set against a backdrop of a scenic waterfront city.
A woman's portrait is superimposed on a vibrant cityscape with a river and steamboat in the background, advertising a presentation on improving early registration.
A woman's portrait is superimposed on a vibrant background of a city skyline with a river and a boat, advertising a storytelling workshop.
A steamboat on a river is in the background, while the foreground displays event details for a presentation titled %22Seizing Social Space: How Data Improves Your School District's Social Content.%22
A woman's portrait is superimposed on a cityscape with a river and a boat in the background, advertising a presentation on transitioning from PR to school board membership.

There's an App for That, Too!

NSPRA 2026 Mobile App Overview

Discover NOLA

Beyond the seminar, attendees will have a chance to experience the vibrant culture and historic landmarks of New Orleans. Many attractions are within walking distance or a short ride from the venue, including:

  • Creole Queen
  • Café Du Monde
  • Jackson Square and St. Louis Cathedral
  • Frenchmen Street
  • Audubon Aquarium
  • French Quarter

Visit neworleans.com to discover more!

Learn More

For more details about the event, including specifics on registration, accommodations, and the full schedule, visit NSPRA's National Seminar webpage. Navigation is available by topic on the right sidebar.