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    2016 Communications Contest Entries

    Chesapeake Chapter of the National School Public Relations Association

    Campaign Submissions

     

     

    Special Event

    School District: Arlington Public Schools

    Description: Anniversary of the Integration of Stratford Jr. High - Arlington Public Schools hosted an event on Tue, Feb. 2, to mark the historic anniversary of school integration in Arlington County.  The event was held in the Stratford Auditorium at H-B Woodlawn Secondary School, 4100 Vacation Lane, the site where school integration was initiated. The special event began with a film presentation and followed with a Community Conversation. It brought together students who were part of the original school integration, one of their teachers, and prominent community members who participated in the effort to promote equality.

    Files: Campaign Results, Mini-communications Plan, ProgramPress Release

     

    School District: Baltimore County Public Schools                                                        

    Description: The State of the Schools is an annual celebration of students featuring their performances, speeches, and artwork in addition to an address from Superintendent S. Dallas Dance. The 1,250 attendees include school leaders, students, parents, central office leaders, and community and business partners. At the March 23, 2016 event, student voice was prominent from the marching band welcome to dance and band performances to student poetry and an auction of student artwork. Students presented the colors, led the pledge of allegiance, and introduced Dr. Dance. Interwoven into Dr. Dance’s address, four students wrote and presented their own speeches regarding digital learning, English as a second language, mentoring, and dual enrollment. The event was live-streamed and archived on BCPS-TV as well as online.

    Files: 4th Annual State of the Schools

     

    School District: Frederick County Public Schools (MD)                                              

    Description: CommUNITY Forum on Education - We invited leaders in education, business, and the community to unite to address the present and future needs of Frederick County Students. This was the first of several forums planned for future community engagement. The topics for this forum were College and Career Readiness, Barriers to Learning, Curriculum, and Technology. We had an informal panel set-up without tables between the panelists and the audience to indicate that this was an open conversation. Some questions were posed to the panelists and others to the audience. We also incorporated questions from Twitter participants. The event was broadcast live from a link on our website along with a Twitter feed. The CommUNITY Forum was advertised on our website, via social media, and through our FindOutFirst system wide notification system. Special invitations to attend were sent to our community and business partners, local government officials, PTA, and our prior Frederick County Teacher of the Year winners. After the forum ended people were still engaged in conversations at 9:00! We offered a survey to the audience to find out topics of interest for future CommUNITY events and to solicit feedback. Despite frigid temperatures before the blizzard of 2016, the event was well received by approximately 60 attendees and 30 online viewers.

    Files: Flyer, Panelist Talking Points, Community Survey Form, Community Survey ResultsDiagram for FCC

     

    School District: Hanover County Public Schools                                                         

    Description: Education Expo Campaign - Last year Hanover County Public Schools launched several new county wide instructional programs for students.  The communications department was tasked to inform our stakeholders about the new programs, and to promote two parent/student information sessions that were named the HCPS Education Expo.    Our department created color and black and white logos to brand all promotional materials.  Posters, one-sheets, brochures, a keynote presentation, as well as a building level graphic took kit were all created to promote the event and insure consistent branding at all levels of the campaign.  The Expo leveraged all the divisions’ electronic platforms including our television station, website, automated calling system, and social media to promote the event.     The Education Expo was a huge success.  It was so well attended we ran out of pasta dinner and had to raid the school’s freezer to supplement the food in order to feed everyone.  We are currently working on our second annual event with the hopes it will be even bigger.    I could only post 5 of the print pieces.  If you would like more please let me know.

    Files: t-shirt mock uptri-foldposterpress release

     

    School District: Newport News Public Schools                                                           

    Description: SPARK - Summer Program for Arts, Recreation and Knowledge - SPARK, the summer program for arts, recreation and knowledge in NNPS provided extended learning opportunities over a five week period for  over 6,000 K-12 students thoughout the city.  NNPS partnered with community partners to opportunities for students and provided transportation and 3 meals a day.  Various printed pieces were used to engage sponsors, thank community members, advertise to employees and to register student including registration forms, sponsor forms, newspaper ads, certificates, and more.   

    File: Ad, Certificate, Community Forum Handout, Thank You SignRegistration Form

     

    School District: Newport News Public Schools                                                           

    Description: Teacher of the Year Banquet (TOY) - Each year NNPS hosts a banquet in honor of the Teachers of the Year.  We honor one teacher at each of our 43 schools and then at the banquet announce the Division-wide Elementary, Middle and High teacher and then the over all NNPS Teacher of the Year.  The target audience is our staff. Print materials include invitations, a program, response cards, banners, a full page ad in the Daily Press and a presentation.

    Files: TOY Program, TOY Invite, TOY Reply CardsTOY Ad

     

    School District: Newport News Public Schools                                                           

    Description: Engineering Design Challenge - Coastal Thrill - The Engineering Design Challenge: Coastal Thrill is geared toward fourth and fifth grade students representing each of the elementary schools in NNPS. Coastal Thrill was a partnership with Busch Gardens Williamsburg.   Print materials include program, invite, activity book with two inserts and an activity sheet. 

    Files: Program, BookData Sheet

     

    School District: Newport News Public Schools                                                           

    Description: Exemplary Support Staff of the Year (SOY) - This was our first year holding a banquet in honor of our Expemplary Support Staff of the Year. We honored one suport staff person at each of our locations. The target audience is our staff. Print materials include invitations, a program, response cards, banners, a full page ad in the Daily Press and a presentation.

    Files: Program, SOY Invite, SOY Certificate, SOY BannerAd

     

    School District: Newport News Public Schools                                                           

    Description: Engineering Design Challenge – Mighty Movers - The Engineering Design Challenge: Mighty Movers is geared toward second and third grade students representing each of the elementary schools in NNPS. Mighty Moversl was a partnership with Liebherr.  Print materials include program, invite, activity sheets and a blue print.

    Files: Program, Blueprint, Exploration Sheet 1, Exploration Sheet 2Soil Investigation Sheet

     

    School District: Newport News Public Schools                                                           

    Description: Engineering Design Challenge – River Rescue - The Engineering Design Challenge: River Rescue is geared toward fourth and fifth grade students representing each of the elementary schools in NNPS. River Rescue was a partnership with Endview Plantation and the US Army Corps of Engineers.  Print materials include program, invite, interactive journals and a worksheet

    Files: Program, Worksheet, Invite, Research JournalBooklet

     

    School District: Newport News Public Schools                                                           

    Description: Engineering Design Challenge – Shore to Store - The Engineering Design Challenge: Shore to Store is geared toward second and third grade students representing each of the elementary schools in NNPS. Shore to Store was a partnership with the Port of Viriginia  Print materials include program, invite, an activity map, activity sheet and a fact card foldout book.

    Files: Program, Map, Half SheetFact Card

     

    School District: Spotsylvania County Public Schools                                                 

    Description: Get Your Game On - Life Skills to Take You to the Next Level - In an effort to offer high school seniors an opportunity to get hands-on interviewing practice and attend workforce readiness workshops, Spotsylvania County Public Schools hosted the inaugural “Get Your Game On” Event in April 2016.  The division partnered with the Fredericksburg Regional Chamber of Commerce to engage the business community.  Four of neighboring school divisions were also invited to participate.  Local businesses that signed up to participate in the event worked one-on-one with the attending students conducting mock interviews and were able to educate the students about job opportunities available to them after graduation in this area.      Twelve high schools participated in the event, each school was able to bring up to 40 high school seniors as well as teacher chaperones.  In addition to mock interviews, students attended two workshop sessions.  The workshop topics included professional dress, Social Media netiquette, and resume writing.    For the inaugural event:  - 12 high schools participated  - 350 students attended  - 34 businesses participated    At the conclusion of the event, surveys were sent to the teachers, students, and businesses seeking feedback for improvement.  Overwhelmingly, the responses were extremely positive, see attached PowerPoint for highlights! 

    Files: Get Your Game On          

     

     

    Special Campaign                                                       

    School District: Baltimore County Public Schools

    Description: Back to School Involves You, Too! - The Back to School Involves You, Too! campaign took new forms in 2015, deepening involvement from businesses and families without children in BCPS schools, who are both key outreach groups, in coordination with the Education Foundation of BCPS. In response to increasing poverty, the back-to-school campaign took generosity to new heights with a school supply drive for BCPS teachers. From August 1-15, 2015, donations were collected from 13 businesses, BCPS employees, and area residents. About 400 teachers then shopped at a pop-up store hosted by the school system’s warehouse, allowing teachers to select what they needed for their students. Another new component to the campaign was a back-to-school festival hosted by the Boscov’s department store to serve families on the east side of the county; a west side festival has been hosted by a local music producer for several years. At the festival, BCPS staff were on hand to answer questions and share information about BCPS schools and programs, in addition to representatives from local agencies. The BCPS Parentmobile, a school bus retrofitted with information for families, also participated in the festival, along with visiting neighborhoods throughout the county. On social media, the entire community was asked to share messages of encouragement on the first day of school, and students, families, and staff shared pictures at #BCPSfirstday. BCPS also participated in the NBC News Education Nation School Year Resolutions campaign by submitting resolutions online. Additional campaign components included donations for a local thrift store, an attendance public service announcement contest for students, Baltimore County Day with the Orioles, and a Parent University workshop for grandparents.

    Files: Article 1, Article 2, Article 3, Article 4, Article 5

     

    School District: Chesterfield County Public Schools                                                      

    Description: Grading Practices/Elementary Report Card change - During the 2015-16 school year, the community and public relations department developed a microsite for the Human Resources department with recruitment efforts. Staff then used Ipad stations featuring the site at all recruiting events  to give prospective employees access to the site and immediate application access. The site was also promoted online and through print materials. HR staff are also able to review site hit data to assess the effectiveness of the various events attended.

    Files: Overview, Grade K, Grade 1, Grade 2, Grade 3, Grade 4

     

    School District: Williamsburg – James City County Public Schools    

    Description: In 2015, WJCC was awarded a planning grant to build an innovative high school program. Beginning with the 2016-17 school year, 100 ninth grade students have the opportunity to design their own paths to success in their careers and future education. This is a huge departure from the traditional high school experience, and informative materials, aimed at both parents and students, were key to recruiting an entering class of sufficient size to run the program.

    Files: The Pathways Project at Warhill overview, Video 1, Video 2The Pathways Project at Warhill brochure